I love the amount of research and thought that's gone into writing this piece. I agree as marketers we are the face of the brand in a way. We are implicit in the promotional messaging and decisions taken by a brand. And so hold an ethical responsibility to make sure campaigns and similar undertakings benefit society as a whole.
Thanks so much for sharing this podcast episode. The film and advertising industry are linked in so many ways, and should be learning from each other in terms of best practice. Excited to check it out :)
I love the amount of research and thought that's gone into writing this piece. I agree as marketers we are the face of the brand in a way. We are implicit in the promotional messaging and decisions taken by a brand. And so hold an ethical responsibility to make sure campaigns and similar undertakings benefit society as a whole.
Love this and I’m with you :) funnily, I was watching the film companion podcast and they were also debating about making responsible films https://youtu.be/yzXS2Nj7GVQ?si=uR-5mQdRgV_L4DTn
Thanks so much for sharing this podcast episode. The film and advertising industry are linked in so many ways, and should be learning from each other in terms of best practice. Excited to check it out :)